You are exposed to thought models that stimulate new ways of production, innovation, consumption and market adoption. Traditionally a path of innovation by the producer, selling the idea to the consumer and maximising market adoption was followed with clear roles of the players on a linear value chain. The new thinking assumes that the consumer becomes the producer, using additive manufacturing, for example, guided in an algorithm economy by the producer. The consumer becomes the innovator which narrows the gap for market adoption. By these overlapping roles, the pressure is on the business model. Business models cannot be relying on linear value chains anymore, and value networks take over.
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